Dressing the Part

Before the Internet, a bride only saw you at bridal shows, a wedding you worked at, or if you place your photograph in a wedding magazine ad or brochure. Because of this, the bride had no idea what you looked like until you met. Now your website’s “About Us” section, your company’s Facebook Timeline, and blogs have become popular places to unveil photos of you and your staff.

Does your virtual first impression negate your opportunity to create a positive first impression when you meet in person? For a wedding business, it is important to be careful of the impression you create after you shake hands and the image you want to project before that handshake.

Suitable attire is subjective. Because an upscale venue or hotel has a formal and elegant environment, a banquet manager who wears jeans may not seem appropriate. For upscale events, a dress or suit is better. Remember that dressing professionally will bolster a wedding planner’s image.

When ordering a wedding cake in a bakery, if the person you speak to wears an apron, they feel more authentic, right? A glove-wearing florist who has petals sticking to their clothes will produce the same feeling of genuineness. A tuxedo store or bridal shop fashion choices creates a statement to the bride and groom about the store’s taste and the right attire can help win their trust.

Years ago, wedding invitations were sold mainly through printers. Now,  so much opportunity for customization and creativity exists that, perhaps, a positive impression can be made by dressing with artsy flair.

Entertainment companies may want to seem  flashy and charismatic. A striped, conservative suit forges a contrary impression.

Regardless, your personality speaks louder than your attire, but a neat and well dressed sales environment is always advisable.

BY Brian Lawrence

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