FacebookPinterest

How To Name Drop Your Way To A Sale

The power of networking extends beyond the conventional exchange of business cards.  As a wedding professional, your focus on building relationships is best served through approaching  the planning ladder’s earlier rungs.  However, when the agreement to promote each is other is forged, not all relationships will generate business despite the good intentions of both parties

Let us look at another value of networking and outreach that is seldom thought of or discussed.  After you speak to a bride or groom on the phone, connect with them via email or Facebook. Discovering who they hired for the other services is extremely insightful because it can give you an idea of their budget and taste. Not only will that help you increase your mental database of companies that you can namedrop but you can then approach these same companies knowing you share a customer for networking purposes.

At the same time you become an even more important resource to the bride and groom. They hope their wedding planning process will go perfectly; that the photographer and videographer will work together as a team; that the vendors have worked at the venue they selected. So consider the positive perception that you can create with your potential customer when you ask them whom they hired for different categories (especially the venue), and, when they tell you, you can rattle off people that work there and say something positive about the place and the person to show your familiarity.

This name-dropping strategy enhances your rapport with the prospect just by knowing someone they know. More importantly, it creates a perception of credibility and they are more apt to trust your core competency based on the fact that you have experience working with businesses they place their trust in. It really works but you need to interact with a lot of companies, pick up those business cards, and commit those names to memory for easy access when conversing with the bride and groom.

BY Brian Lawrence

Post a Comment

Your email is never published nor shared.

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


4 + 6 =

  • Couples can read blogs on every aspect of their wedding planning. Now you have an inspiration blog for every aspect of your wedding business.

    In our industry every year is a rebirth of new changes and we cannot rest on the laurels of previous success. Allowing time to learn and for big picture thinking is crucial for your business to reach its potential. That is the intention of "Wedding Business Inspiration".

  • Topics

  • Sign up for business inspiration sent directly to your inbox